2024 CSLP Summer Reading Champion - Smokey Bear!

In honor of the 80th Birthday of Smokey Bear, CSLP has partnered with the USDA Forest Service to appoint Smokey as the 2024 Summer Reading Champion (https://www.cslpreads.org/nationalsummerreadingchampion/). Many libraries across the US are engaging their communities using the Smokey Bear Reading Challenge this year, with materials provided by USDA Forest Service. The Smokey Bear Reading Challenge Toolkit is free and available to all libraries online. As Summer Reading Champion, Smokey will be providing a #SmokeyReads campaign that will include the launch of social media challenge for the public to post pictures of themselves reading with Smokey in their favorite “adventurous” spot, and short PSAs of people reading with Smokey, as well as a couple of videos featuring Forest Service officers reading with Smokey. CSLP is thrilled to be able to team-up with such a famous figure for the 2024 Summer Reading Champion, and we look forward to hearing from our libraries on how they engage their communities using Smokey Bear.

PSA Now Available for “Adventure Begins at Your Library”

The customizable videos that libraries can use for social media and/or Public Service Announcements (PSAs) on broadcast TV are linked in the 2024 online manual at the top right.  Access the manual here: https://www.cslpreads.org/2024-adventure-begins-at-your-library/ using your access code provided by your State Rep or in your confirmation email when you purchased the online manual in our store.  Need to know your State Rep? Find that here: https://www.cslpreads.org/member-libraries/