FW: Registration Open - BRASS Virtual Publishers’ Forum

 
From: "Andrea Levandowski alevandowski@PROTECTED [NJLibsGrowBiz]" <NJLibsGrowBiz@PROTECTED>
Subject: FW: Registration Open - BRASS Virtual Publishers’ Forum
In-Reply-To: (no subject)
Date: October 24th 2019

FYI...I believe this is open to anyone.

Best, Andrea

Andrea Simzak Levandowski (she/her/hers) Library Consultant for Small Business Development & Technology New Jersey State Library P.O. Box 520 Trenton, NJ 08625 (609) 278-2640 x190 alevandowski@PROTECTED

-----Original Message----- From: Kendra Spahr kspahr@PROTECTED Sent: Wednesday, October 23, 2019 9:19 AM To: BUSLIB-L@PROTECTED Subject: [BUSLIB-L] Registration Open - BRASS Virtual Publishers’ Forum

Registration is now open for the BRASS Virtual Publishers’ Forum on Friday, November 8th from 2:00 - 3:00 PM EST (11:00 AM - 12:00 PM PST). The Forum is an opportunity to foster communication and dialog between business librarians and business information providers about their products and how they can serve the needs of our user communities. The theme of the fall 2019 Forum is Advertising and Marketing Resources.

Register for the Forumhttps://docs.google.com/forms/d/e/1FAIpQLSfyYUnqN4xhUlaXQqTO8LNnW9mCjyEPsCmB6YqMzIT9dmiBWw/viewform?fbzx=5248115126940478720 (Zoom login information will be sent to registrants later)

Advertising and Marketing Resources Advertising and marketing data are integral to business strategy. Business librarians support entrepreneurs and academic researchers looking for data and business intelligence services that provide information related to digital marketing, advertising rates, companies’ advertising spending, consumer trends, and more. Join us for this year’s fall Publishers’ Forum and speak with a representative from Kantar Media, provider of AdSpender and SRDS, and a representative from the Kilts Center for Marketing, which distributes select Nielsen datasets to academic researchers thanks to a relationship between the University of Chicago Booth School of Business and the Nielsen Company.

We hope to see you there!

About our Speakers

Katie Claussen Bell Kilts Center for Marketing at the University of Chicago Booth School of Business

Bell has a background in social policy research and corporate communications. At the Kilts Center, she oversees day-to-day operations, guides strategy, and manages a multitude of projects. A graduate of Saint Mary’s College (Notre Dame, Indiana), she launched her professional career at CNA Insurance, where she worked in corporate marketing and communications. Bell then transitioned to the University of Chicago and earned a master of arts in sociology from Loyola University Chicago.

Find additional information about the Nielsen datasets at the Kilts Center for Marketinghttps://www.chicagobooth.edu/research/kilts/datasets/nielsen.

Tina Stevens Kantar Media Tina Stevens is a client service professional with Kantar. She provides a wide range of assistance to agencies, advertiser companies, and library clients of all sizes. Tina’s primary focus has been product training for the Kantar SRDS, Stradegy and AdSpender media resources.

SRDS is a media discovery tool with information on more than 100,000 ad supported media properties across virtually every media type. It is used to find, evaluate, compare and ultimately select media for your plans.

AdSpender is a media resource providing advertising spend by media type for 10’s of thousands of products across 1,000’s of advertisers. It can be used to evaluate and adjust media spend for your own clients or see how your competition is spending their media dollars.

Kendra Spahr K-State Libraries Academic Services Librarian Assistant Professor kspahr@PROTECTED

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