Registration opens for free marketing webinar series

The New Jersey State Library is pleased to bring an innovative marketing webcast series to our library community. This four-part marketing series will provide hands-on guidance to acquire new cardholders, meet cardholder and community needs, and align services and programs with mission-critical goals. In this era of belt-tightening and decreased resources, the workshops will identify ways we can use marketing techniques to strengthen our value to the communities we serve.

Dates: February 24, March 24, April 14, May 26.

Details and registration: http://tinyurl.com/njslmarketing

Our presenter, Sandra Swanson, is principal and chief operating officer of OrangeBoy, Inc., a research and analytics firm headquartered in Columbus, with offices in Portland. One of OrangeBoy\xB9s key library clients includes the Columbus Metropolitan Library (CML), Library Journal\xB9s 2010 Library of the Year. Sandra works closely with Alison Circle, CML marketing director and author of The Bubble Room, a library marketing blog on Library Journal. OrangeBoy played an instrumental role in helping CML identify and prioritize customer segments based on library behaviors and uses. CML used this information to formulate its strategic plan and guide the organization for the past five years.

Please contact NJSL Marketing Director Nancy Dowd if you have any questions. Phone: 609-278-2640 x 122 ndowd@PROTECTED

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