Date: October 12th 2010

Whether it's Mary Downing Hahn describing the idea behind her Closed for the Season (Clarion, 2009) murder mystery, 11 popular authors hilariously promoting their short stories in Jon Scieszka's Guys Read: Funny Business (Walden, 2010), or an elementary student explaining why she loves Mo Willems's Don't Let the Pigeon Drive the Bus (Hyperion, 2003), librarians, teachers, and their students will have fun viewing the 24 nominated book trailers and choosing the ones that best promote books and bring readers and books together.

Better hurry up. Voting ends 9:00 p.m. CST, Friday, October 22.   

These "people's choice" awards will recognize videos—and the people who created them—in the following categories: by a publisher or author and created for elementary readers (PreK-6 grade); by a publisher or author and created for secondary readers (7-12 grade); by a student and created for elementary readers (PreK-6 grade); by a student and created for secondary readers (7-12 grade); by an adult (anyone over 18) and created for elementary readers (PreK-6 grade); and by an adult and created for secondary readers (7-12 grade).

Over the past few years, publishers, authors, librarians, and fans have used book trailers—or video advertisements for a book—in ways similar to that of movie trailers. Besides their use as promotional tools, book trailers are a way to get reluctant readers motivated about reading.

"The Trailee Awards are lots of fun—but they also underscore how reading today can be supported by digital media," says Brian Kenney, SLJ's editor-in-chief. "Book trailers can engage readers, drawing them into the book, while producing trailers can give students an opportunity to reflect on their favorite books."

The Trailee Award judges are: SLJ contributing editor Rocco Staino; librarian and SLJ blogger Joyce Valenza; school librarian Ernie Cox; Teresa Schauer, district librarian for Pettus ISD; and Melanie Mubarak, a librarian at Commonwealth Elementary in Fort Bend, Texas.

Winners will be announced at School Library Journal's Leadership Summit on the Future of Reading on October 22, 2010 in Chicago, IL.

 

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