New Jersey State Library Announces 2009 Mobile Marketing Pilot Grant Opportunities

Its 2009 and America has gone mobile! In the presidential election last fall, more than 3 million people opted in to receive updates from Barack Obama\xB9s campaign on their cell phones. There are now more cell phones in the U.S. than cable televisions or PCs. And each month, Americans send more text messages on their mobile phones than place calls.

As librarians, we are in a unique position to capitalize on this technology. Why? Because among the fastest-growing users of text messaging technology, are our library customers, including teenagers, minorities and moms. We see text messaging as a cost-effective, immediate technology that can quickly communicate vital library information, alerts, special events and community promotions. Beginning May 1, we have partnered with Gold Mobile, New Jersey\xB9s largest mobile marketing company, to create the \xB3mLibraries\xB2 pilot program. This is the first of its kind in the U.S. \xAD and the State Library is looking for 4 New Jersey libraries to test pilot this new technology to help us determine what works best and what doesn\xB9t for libraries.

Details and application at: tinyurl.com/njslmarketing

Questions: Nancy Dowd - ndowd@PROTECTED 609-278-2640 x 122

Mobile Marketing Committee: Nancy Dowd, Director of Marketing David Lisa, Urban Libraries and Adult Services Project Specialist Sharon Rawlins, Youth Services Consultant

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