Tell Us Your Story Update

On behalf of the New Jersey State Library and the New Jersey Library Association, I would like to thank all of the incredible people who participated in the "Tell Us Your Story" campaign. We were delighted to have had hundreds of librarians attend the marketing boot camp and special programs, and then hundreds more learn to tell a compelling story. Receiving such wonderful digital stories for the contest segment of the campaign has been the icing on the cake!

We are especially grateful to the NJLA IT Section, NJLA PR Committee and NJSL Marketing for their contributions. We are also appreciative of our partnerships with the Ocean County Library, Ramapo College Library and Monmouth University Library. This campaign could not have gotten off the ground without the collaboration all all these organizations.

So far the campaign earned second place honors by the NJ Chapter of the Public Relations Society of America and ALA is awarding our digital story, Sean, Best of Show at their annual conference. Libraries around the country are looking to replicate the process; some have already begun creating their own digital stories. But the people who truly made this campaign a success are all of you who joined us. Whether you volunteered to help plan an event, attend a workshop, write a story or create a digital story, you are part of a team that is committed to spreading the story that libraries are transforming lives.

And that makes a difference.

Our judges have selected the winners of the contest and we are planning a big event in August here in Trenton where we\xB9ll give out the awards and screen the winning submissions. Stay tuned for details.

For those of you who wished you had made a digital story but ran out of time, don\xB9t fret. We would love to receive your story and it might be used as part of the larger statewide marketing campaign. Email the link to me at ndowd@PROTECTED .

Thanks again to all the incredible people who have contributed to the success of this campaign!

Nancy Dowd NJSL Director of Marketing

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