Date: April 12th 2010

NJSL Marketing Update

The State Library is promoting the value of libraries, encouraging people to become library champions and inviting people who out of work and looking for jobs to visit their local library for help. Look for a billboard on Route 29 and a series of commercials on NJN this month. We are encouraging all libraries to include the commercials on your web sites and include in any presentations you are making to community groups or elected officials.

Download the commercials at: http://tinyurl.com/njslvideos

We had the opportunity to speak about becoming library champions to the 17,000+ spectators watching the NJ Devils game in the stadium and tens of thousands of fans watching the game on MSG and listening on their fan radio station.

Many of the families that use our libraries are sports enthusiasts. If you are looking to sign up new library champions, why not consider setting up an outreach in your community featuring Library Champion Zach Parisi. The Devils are number 2 seed and finals begin this week. Zach is one of the most loved players on the Devils team and we are sure his younger fans would love to get one of his posters. We can provide you with lots of Zach Parisi posters (while they last) to give out. Make it a worthwhile outreach event - give out postcards and sign people up to become champions!

Here's the Devil's schedule:

Game 1: Wednesday, 7:30 p.m., at Devils Game 2: Friday, 7:30 p.m., at Devils Game 3: Sunday, 6 p.m., at Philadelphia Game 4: April 20, 7:30 p.m., at Philadelphia Game 5*: April 22, 7 p.m., at Devils Game 6*: April 25, TBD, at Philadelphia Game 7*: April 27, 7:30 p.m., Devils * If necessary

Our supply is limited please email Gary Cooper to get your posters: gcoo...@njstatelib.org

Nancy Dowd Director of Marketing and Communications New Jersey State Library 609-278-2640 ext 122 http://www.njstatelib.org


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