The New Jersey State Library is pleased to bring an innovative marketing
webcast series to our library community.  This four-part marketing series
will provide hands-on guidance to acquire new cardholders, meet cardholder
and community needs, and align services and programs with mission-critical
goals. In this era of belt-tightening and decreased resources, the workshops
will identify ways we can use marketing techniques to strengthen our value
to the communities we serve.

Dates: February 24, March 24, April 14, May 26.

Details and registration: http://tinyurl.com/njslmarketing

Our presenter, Sandra Swanson, is principal and chief operating officer of
OrangeBoy, Inc., a research and analytics firm headquartered in Columbus,
with offices in Portland.  One of OrangeBoy's key library clients includes
the Columbus Metropolitan Library (CML), Library Journal's 2010 Library of
the Year. Sandra works closely with Alison Circle, CML marketing director
and author of The Bubble Room, a library marketing blog on Library Journal.
OrangeBoy played an instrumental role in helping CML identify and prioritize
customer segments based on library behaviors and uses.  CML used this
information to formulate its strategic plan and guide the organization for
the past five years.

Please contact NJSL Marketing Director Nancy Dowd if you have any questions.
Phone: 609-278-2640 x 122  ndo...@njstatelib.org

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